Kohler is doing sports marketing. As an official sponsor of Manchester United, Kohler is targeting worldwide fans of the most popular football club.
Kohler has announced its status as an official sponsor of the Manchester United Football Club. Sports marketing has become Kohler’s aggressive campaign to reach about 1 billion fans of the Manchester United Football Club worldwide. Kohler has invited Manchester United’s legendary player Denis Irwin to announce the collaboration in Thailand while plenty of special promotions are on the horizon.
Kamol Lertsattha, managing director of Kohler (Thailand) Public Company Limited, says the Manchester United Football Club together with Kohler, a leading lifestyle and sanitary ware brand from the United States, have signed an agreement on the sponsorship and introduced the Kohler brand logo on the jersey sleeves of men’s and women’s teams of the most popular football club. It is a major milestone as sports marketing is being applied to aggressive marketing campaigns in Thailand and worldwide markets.
In the latest development, Kohler (Thailand) has organized a marketing campaign event by inviting Manchester United’s legendary player Denis Irwin to announce the collaboration and visit the Kohler Experience Center (KEC) of Kohler and partners. In addition, the Kohler brand logo will be introduced on the sleeves of Manchester United’s home jerseys for the 2018-19 season. The home jerseys celebrate the 140th anniversary of Newton Heath, the original name of Manchester United, which was formed in 1878. On the same occasion, selected Thai fans are invited to attend a meet-and-greet session. A large number of promotions have also been prepared for Kohler customers.
“The co-sponsorship of Manchester United is not only a business decision but also a strategic decision for sustainable growth as the Manchester United Football Club is a legendary football club that is the most popular and successful in the world and has a great record of competition achievements. Likewise, Kohler has been growing rapidly and expanding its business to new regions. The partnership creates a great opportunity to strengthen the brand internationally and sustainably.”
When it comes to marketing, Kohler has an excellent opportunity to expand its customer base with the world’s fastest growing population of Manchester United fans. Today Manchester United has about one billion fans worldwide including 34 million in North America, 37 million in Latin America, 90 million in Europe, 173 million in the Middle East and Africa and 325 million in Asia and the Pacific. About 150 million people are following Manchester United via 16 channels of social media. Its weekly audience equals that of the Super Bowl. Moreover, 93% of fans say that Manchester United is part of their identity. Kohler will use this partnership to support its worldwide brands. It plans to exhibit its Kitchen & Bath innovations and energy business.
Kohler will improve the Old Trafford football stadium and the AON Training Complex with its latest products using its innovations to improve the club’s facilities including training fields, public and private areas, toilets and other facilities for players and the general public.
This partnership also covers participation in match day activities, CSR activities and cooperation between Manchester United’s fans and Kohler’s customers and partners. Information about the activities is available at www.Kohlerunited.com and @KohlerUnited via all social media channels.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies comprised of nearly 37,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the design, innovation and manufacture of kitchen and bath products; engines and power systems; and luxury cabinetry and tiles; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, Wisconsin, and St. Andrews, Scotland. Kohler’s Whistling Straits golf course will host the 2020 Ryder Cup. For more details, please visit www.KohlerUnited.com
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BangkokWriter And Partners Co Ltd